posted in Web Hosting
The first step when planning your website is to determine the goals that you want your website to achieve; this is referred to as design intent.
The design intent affects how your website will be constructed and maintained and also makes the following steps easier.
Examples: a veterinary office’s website could be, “To promote our services, increase our clients, and educated pet parents;”
a website for a gardening club, “Allow communication between members and make gardening information available;” a hobby shop,
“Increase customer traffic to our location and begin online sales.”
Content is the information contained in a website including written material and images.
Depending on the goals of your website this may be a continuing process because content is the key to a successful website, so you can never have enough.
Your most important written content must be created. This can be written by yourself,
members of your organization, or written or edited by a professional writer, bringing an extra level of professionalism.
Images also need to be obtained. Quality photos, graphics, logos, and illustrations bring a great
deal of elegance and friendliness to a website when incorporated tastefully. For photographs,
a professional photographer can be helpful. Efficient Presence will edit your images to be properly displayed online,
and design and create custom graphics and logos.
Often, much content already exists and only needs to be gathered. Articles and images can often be found available for free, for purchase,
and already created within your organization. Think of past projects or promotions that included the creation of writings and images
